Monday, September 10, 2007

Building a Lifestyle Brand for Ethiopia

An interesting article about an Ethiopian clothing and textile designer who has "... launched Muya, a lifestyle brand that preserves an endangered indigenous craft, empowers her workers and offers a practical model for sustainable development in African industry. "

Original article appeared in British Airways' inflight magazine, Impressions.

Link to article:

http://impressions-ba.com/features.php?id_feature=10402

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